Building Your Audience

Earl MacDonald 's take on building an audience was interesting. I imagine that your audience will depend on what music you are performing and how many members are in your performing group.

Changing venues to include spaces such as bookstores and even shopping malls can increase exposure.  Getting teaching colleagues on board with getting their students to attend concerts (and writing about it) for extra credit can add a few new faces, but I think audiences must be developed over time. Also there is a reality factor that must be considered. Each type of performing group probably has a quantitative equilibrium.  Some concerts will see larger audiences, some smaller, but it is important to know your core group of followers and be realistic as to how much you can grow an audience.

Offering a Senior's matinee is a suggestion; many seniors look for inexpensive afternoon entertainment and this can build a loyal following.

Short of mandating parents to attend, building an audience is a challenge, but social media is another tool, that can help grow an audience.